Brand Identity in an Online World
To understand clearly how an online clothing brand or Lovemark is perceived and received by the market, a great analogy ...
19 April, 2024 1 Comment
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Why Would Someone Buy Your Brand?
This post is the first in a series dealing with clothing Lovemarks. The primary job of marketing is to get your brand in...
07 April, 2024 No comment -
Lovemarks – Life Beyond Brands
The concept of Lovemarks was conceived by Kevin Roberts, former CEO of global advertising agency Saatchi & Saatchi. It’s...
26 March, 2024 No comment -
Dumb Ways to Die
The Dumb Ways to Die campaign was originally created in 2012 by Metro Trains Melbourne in Australia as a rail safety ini...
17 March, 2024 1 Comment -
Difficulty of being good,new realisations
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20 February, 2020 1 Comment -
Guidelines for Posting to Discussion Boards
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20 February, 2020 No comment -
A Guide to Annotated Bibliographies
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20 February, 2020 No comment -
Commas, Semicolons, and Colons in Writing
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20 February, 2020 No comment
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Brand Identity in an Online World
19 April, 2024 -
Why Would Someone Buy Your Brand?
07 April, 2024 -
Lovemarks – Life Beyond Brands
26 March, 2024 -
Dumb Ways to Die
17 March, 2024 -
Difficulty of being good,new realisations
20 February, 2020