In 2001, I left my job to start my own direct mail business. I sold info products to both small business owners and gaming enthusiasts.
Very successfully, I might add. For about eight years.
That’s where I cut my teeth and developed my craft, old school style.
Paper and ink.
Back then, my sales copy was printed on paper, stapled, folded, stuffed into envelopes and posted. I licked my own stamps.
Getting my message out to the masses was slow, and it was expensive. If my copy sucked, I didn’t make the rent.
So I studied the masters and applied what I learned.
Once the interwebz started booming, I took my copywriting insights and adapted them to the online world. I have developed an online service business, an online fitness brand, and most recently an online motivational clothing brand for women. That’s still a work in progress.
Now my calling is to also collaborate with other brands.
Exciting brands that inspire and uplift humanity.
Brands that are destined to move the needle.
I look forward to helping yours do great things!
Fabian Colussi.
Founder, MPR Media