26 Mar Lovemarks – Life Beyond Brands

Posted at 09:44h in Branding by Fabian 0 Comments

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The concept of Lovemarks was conceived by Kevin Roberts, former CEO of global advertising agency Saatchi & Saatchi. It’s a term . . ....

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17 Mar Dumb Ways to Die

Posted at 21:35h in Marketing by Fabian 1 Comment

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The Dumb Ways to Die campaign was originally created in 2012 by Metro Trains Melbourne in Australia as a rail safety initiative. It . . ....

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