Blog
My Top 10 Brand Website Mistakes
As an online brand aspiring to Lovemark status, your website is everything. It’s the virtual equivalent of what would otherwise be . . .
02 May, 2024
Brand Identity in an Online World
To understand clearly how an online clothing brand or Lovemark is perceived and received by the market, a great analogy to consider . . .
19 April, 2024
Why Would Someone Buy Your Brand?
This post is the first in a series dealing with clothing Lovemarks. The primary job of marketing is to get your brand in front . . .
07 April, 2024
Lovemarks – Life Beyond Brands
The concept of Lovemarks was conceived by Kevin Roberts, former CEO of global advertising agency Saatchi & Saatchi. It’s a term . . .
26 March, 2024
Dumb Ways to Die
The Dumb Ways to Die campaign was originally created in 2012 by Metro Trains Melbourne in Australia as a rail safety initiative. It . . .
17 March, 2024