How to Get More Customers and Make Bigger Profits by Spending Less on Advertising
You know, one of the most common but concerning failures I see among small business owners is their approach to getting ...
05 April, 2025 No comment
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Brand Identity in an Online World
To understand clearly how an online clothing brand or Lovemark is perceived and received by the market, a great analogy ...
17 March, 2025 No comment -
Why Would Someone Buy Your Brand?
The primary job of marketing is to get your brand in front of the right audience. When the right people see value in you...
11 February, 2025 No comment -
Lovemarks – Life Beyond Brands
The concept of Lovemarks was conceived by Kevin Roberts, former CEO of global advertising agency Saatchi & Saatchi....
21 January, 2025 No comment -
Dumb Ways to Die
The Dumb Ways to Die campaign was originally created in 2012 by Metro Trains Melbourne in Australia as a rail safety ini...
14 December, 2024 No comment
Fabian Colussi
Founder and head copywriter at MPR Media, direct-repsonse marketing expert.
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Brand Identity in an Online World
17 March, 2025 -
Why Would Someone Buy Your Brand?
11 February, 2025 -
Lovemarks – Life Beyond Brands
21 January, 2025 -
Dumb Ways to Die
14 December, 2024
