19 Apr Brand Identity in an Online World
To understand clearly how an online clothing brand or Lovemark is perceived and received by the market, a great analogy...
Branding
07 Apr Why Would Someone Buy Your Brand?
This post is the first in a series dealing with clothing Lovemarks. The primary job of marketing is to get...
26 Mar Lovemarks – Life Beyond Brands
The concept of Lovemarks was conceived by Kevin Roberts, former CEO of global advertising agency Saatchi & Saatchi. It’s a...